In order for new innovations to reach the public sector, collaborative spaces with innovative companies are needed. This is clearly exemplified by Ann-Sophie Gustafsson, this year’s DigitalWell Award winner in the “Service Development & Commercialisation” category. Ann-Sophie Gustafsson has long provided such an interface within Karlstad Municipality’s health and social care administration. Her work has contributed to the municipality having a strong position as a driver for the development of new services that meet citizens’ needs. It has also resulted in several new services gaining a foothold in the market.